Big news—Blackstone Apparel just got its first press feature! We’re proud to be recognized by the South Coast Register for bringing a fresh voice and a rebellious spirit to Australian streetwear, right from the heart of the Shoalhaven.
The article, written by Amy Blizzard, dives into the story behind Blackstone Apparel and what sets us apart. As I shared with Amy, “We walk in shadows. Armed with reason. No gods, no masters, no static.” It’s more than a motto—it’s our commitment to authenticity, individuality, and that classic Australian edge that goes all the way back to the Eureka Stockade.
From day one, I wanted Blackstone Apparel to challenge the idea of conformity in fashion. While the big brands might talk about individuality, too often it’s just another label made in the same factory as everyone else. Here, we do things differently:
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Sourcing from local Australian companies wherever possible
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Partnering with iconic brands for truly exclusive collaborations
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Dropping limited pieces, so you’re unlikely to see someone else in your Blackstone fit
If you’re wearing a Blackstone hoodie or tee, you’re not just wearing clothes—you’re making a statement. The vision is simple: create streetwear for those who don’t just follow trends, but set them.
A big thank you to everyone who’s supported us so far, and to the South Coast Register for sharing our journey. You can read the full article here.
What’s Next?
Our debut collection is live now, and we’re gearing up for the official launch party at the Bottlerocket Bar and Cafe in Nowra on August 21. If you’re in the area, come celebrate with us and score exclusive deals on the Founder’s Collection.
Thanks for being part of the Blackstone movement.
We walk in shadows. Armed with reason.
No gods, no masters, no static.
See you at the launch,
Daniel Moon
Founder, Blackstone Apparel